Wander into our euphoric DIY art studio where all the materials are provided for you, on the table, ready for you to create! At Arroyo Seco we are providing supplies for you to make custom hair wraps, essential oil spritzers, and jewelry making with stones directly from Joshua Tree. Spend 5 minutes or 5 hours with us. Our tent is 100% free and our vibe is 100% fun for everyone.
Nothing goes better with Pasadena’s Rose Bowl than flowers. ASW for the 2nd season has sourced #cagrown floral from Muir Ranch , Resendiz Brothers Protea Farm and members of the California Cut Flower Commission. Flower bouquets provide rich accents of color across the rolling green lawns of Arroyo Seco—and afford you the opportunity to wear them for #flowersonyourhead.
Swing by our air-conditioned spot and dig through 10,000 vinyl records! Browse the used section with hard to find records and those classic tittles everyone loves! You can also grab some brand new vinyl by the artists playing Arroyo Seco Weekend, as well as, essentials for any collection! Don’t want to carry your records around all weekend? For $5, the store will hold all of your records for the entire weekend!
CURATED BY VROMAN'S BOOKSTORE
SoCal’s oldest independent bookstore stocks the “shelves” of little libraries that will populate the festival site providing a respite from the action – giving festival goers a chance to sit back, relax, and enjoy a book on subjects ranging from Music and Science to Pasadena’s history and architecture.
Dome design by Eliot Arts Magnet Academy
An all-ages education on the natural past, concrete present and community-centered future of the LA River watershed, as taught by Friends of the Los Angeles River (FOLAR), a non-profit organization.
LABORATORY OF EMBODIED INTELLIGENCE WITH FULCRUM ARTS
The Laboratory for Embodied Intelligences, led by artists Nina Waisman and Flora Wiegmann, will present a series of roaming dance-based performances throughout the weekend. These performances demonstrate parallels between human and microbial movement and behavior; one result of an extensive process of research, interviews with scientists at NASA, USC, Stanford, Harvard, NYU, and Waisman's yearlong artist residency at SETI Institute.
VISIONS OF THE FUTURE
An all-ages experience featuring artful visions of destinations in our solar system and beyond, grounded in real NASA exploration missions. Spark your curiosity – stop by to chat with scientists and space exploration experts, and snap a selfie at one of several imaginative backdrops.
PHOENIX DECORATING & TOURNAMENT OF ROSES
This passageway into Arroyo Seco Weekend comes with the perfect pedigree. Phoenix Decorating is one of the official float builders for the Tournament of Roses. This entryway takes inspiration from the Spanish Colonial Revival architecture of Pasadena City Hall re-imagined in the style of a parade float.
The Pasadena Convention & Visitors Bureau is a non-profit marketing organization dedicated to promoting Pasadena as a leading meeting, convention and leisure entertainment destination. From masterful architecture to modern art museums, and magnificent gardens to myriad art galleries, Pasadena is Southern California’s cultural heartbeat, catering to every visitor’s desire.